Digital Content | Campaigns

‘Hello’ Toothy!: Bringing Health Consciousness to Digital

Do you know what’s in your toothpaste?

With a new shift to go natural and be healthy in today’s American culture, the natural product brand Hello has created a new animated mascot, Toothy, to tell you all about “the bad stuff” in toothpaste.

According to Jack Neff of Creativity-Online, the 72andSunny agency-led project was produced by Hornet and directed by Andy Baker under the recently appointed Vice President of Marketing Joshua Nafman.

“An Inconvenient Tooth” appeals to both kids and adults, especially those who grew up to love ‘Schoolhouse Rock‘ while informing it’s viewers of the harmful chemicals such as triclosan, synthetic dyes, saccharin, and propylene glycol.

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